Market Size vs. Addressable Market: Why Investors Ask About Both
Total market tells investors the prize is worth the risk. Addressable market tells them whether you know who will buy. Here is how to build the second one.
Read More →Practical perspectives on market research, product validation, and data-driven strategy — published regularly for founders, product teams, and marketers.
A practical, no-jargon guide to understanding what market research can do for your business — when to invest in it, what type to commission, and how to evaluate the quality of what you receive. Built specifically for founders and early-stage teams.
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Practical articles on market research methods, competitive intelligence, and data-driven strategy.
Total market tells investors the prize is worth the risk. Addressable market tells them whether you know who will buy. Here is how to build the second one.
Read More →A competitor feature grid shows what rivals offer, not what buyers weigh. Three tests a feature should pass before it anchors your roadmap or your pitch.
Read More →A long attribute list means the team has questions, not a decision. Write the tradeoff in one sentence before anyone designs the survey.
Read More →Most landscape reports size the market and list competitors, then stop. Here are the three questions every report should answer, and the fourth that decides whether buyers will actually switch.
Read More →Most segmentation research starts with age, income, and job title — and produces groups that never change a business decision. Here's the framework that produces segments a team can actually act on.
Read More →Matching a competitor's pricing or feature list tells you what they decided, not what your buyers actually want. Here's what competitive intelligence should be doing instead.
Read More →Customer calls are valuable and shouldn't be skipped — the risk is treating five or eight conversations as if they answer the same question a structured study would.
Read More →Most buyer personas are built on assumptions dressed up as data. Here's how primary research produces a profile that actually changes how your team sells and markets.
Read More →Product-market fit is one of the most cited concepts in startup culture and one of the least rigorously defined. Here's a research-based framework for measuring it.
Read More →A competitive analysis that ends with a spreadsheet of feature comparisons isn't a strategy document. Here's how to build one that produces decisions, not just descriptions.
Read More →The choice between a survey and an interview isn't about preference — it's about the question you're answering. A practical framework for choosing the right method.
Read More →Investors don't fund ideas — they fund evidence. Here's what your market research section needs to include, and how to build it quickly without breaking your pre-seed budget.
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