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Industries We Serve

Deep Experience Across
the Sectors That Matter.

ClearEdge brings both methodological rigor and genuine sector knowledge to every engagement — so your research is always grounded in the realities of your industry.

Energy & Utilities

Program evaluation, market studies, technology adoption research, and stakeholder engagement across gas, electric, and renewable energy sectors.

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Sector Experience

ClearEdge brings more than a decade of direct energy sector research experience — including years managing the research and evaluation function at Northwest Energy Efficiency Alliance and leading consulting projects at Guidehouse for major gas and electric utilities across the country.

This isn't generic market research applied to an energy context. It's research grounded in how energy markets actually work — from program design and evaluation to technology adoption curves and stakeholder dynamics.

What We Research

Energy efficiency program evaluation, emerging technology adoption studies, residential and commercial market characterization, customer segmentation for rate case proceedings, renewable energy product development, and stakeholder engagement research.

Market Research Survey Design Stakeholder Interviews Program Evaluation Segmentation

Representative Work

  • Led seminal California study of emerging technologies — 23 in-depth interviews with utility staff to understand adoption drivers
  • Managed $4M annual research budget at NEEA producing 100+ reports for 140 utilities
  • Contributed to Energy Star Retail Product Portfolio Initiative with California utilities and nationwide product managers
  • Directed residential building envelope market study identifying gaps to inform utility marketing strategy
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Technology & SaaS

Product-market fit validation, user feedback studies, competitive landscape analysis, and go-to-market research for software and technology firms.

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Sector Experience

Technology and SaaS companies face a specific research challenge: moving fast enough to stay competitive while gathering enough evidence to avoid costly product mistakes. ClearEdge has led multi-phase research programs for global software firms — from initial user feedback collection through product roadmap validation and go-to-market testing.

Whether you're a pre-seed founder validating your first idea or a Series A team preparing a major product launch, ClearEdge builds research programs that deliver actionable answers on startup timelines.

What We Research

Product-market fit validation, user feedback and experience studies, competitive intelligence and landscape mapping, buyer persona development, pricing sensitivity research, and market sizing for investor presentations.

Market Research Competitive Intelligence Survey Design User Interviews Conjoint Analysis

Representative Work

  • Led multi-phase user feedback study for global software firm — results directly informed product roadmap and improved customer communication strategy by 40%
  • Delivered market sizing and competitive landscape research supporting investor pitch deck preparation
  • Developed buyer personas through primary research for SaaS product teams refining go-to-market targeting
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Consumer Goods & Retail

Buyer persona development, customer segmentation, market sizing, and competitive intelligence for brands looking to launch, expand, or reposition.

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Sector Experience

Consumer goods and retail brands operate in fast-moving, highly competitive markets where understanding your buyer deeply is the difference between growth and stagnation. ClearEdge has delivered research for consumer brands ranging from household product manufacturers to specialty retail, helping them understand what customers truly value — and what they're willing to pay for it.

What We Research

Buyer persona development grounded in primary research, customer segmentation and profiling, retail site selection analysis, competitive pricing and positioning research, product launch validation, and customer satisfaction and loyalty studies.

Persona & Journey Mapping Market Research Competitive Intelligence Conjoint Analysis Segmentation

Representative Work

  • Retail locational analysis for small business brick-and-mortar expansion decisions — target market concentration overlaid with competitive site mapping
  • Customer segmentation for consumer brand clients through survey research and in-depth interviews
  • Market research for Asian beauty brand to support pitch deck and retail expansion planning
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Professional Services

Customer journey mapping, client acquisition research, and market entry analysis for legal, financial, and consulting firms.

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Sector Experience

Professional services firms — law firms, financial advisors, consulting practices — often have limited visibility into why clients choose them, why they leave, and what would drive referrals. ClearEdge has led research programs specifically designed to answer those questions through surveys, in-depth interviews, and journey mapping exercises.

What We Research

Client journey mapping, acquisition and retention research, market entry feasibility, competitive positioning analysis, customer satisfaction studies, and pricing strategy research.

Journey Mapping Survey Design Competitive Intelligence Market Research In-Depth Interviews

Representative Work

  • LA-based legal services firm: developed customer journey map through mixed-methods research, informing marketing strategy that increased client acquisition by 25% within 8 months
  • Competitive analysis for professional services firms evaluating market entry and positioning decisions
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Non-Profit & Public Sector

Stakeholder research, program evaluation, and audience segmentation for mission-driven organizations and government agencies.

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Sector Experience

Non-profit and public sector organizations face unique research challenges — limited budgets, diverse stakeholder populations, and a need for findings that hold up to public scrutiny. ClearEdge has supported international NGOs, public utilities, and government agencies with rigorous research that balances methodological quality with practical constraints.

What We Research

Stakeholder engagement and opinion research, program evaluation and impact assessment, audience segmentation for outreach and communications, survey design for member or constituent populations, and data management and analysis for multi-year longitudinal studies.

Survey Design Program Evaluation Stakeholder Research Data Analysis Segmentation

Representative Work

  • Critical data management project for large international NGO — single merged database compiling survey results across 30+ countries over multiple years
  • Stakeholder engagement research supporting utility rate case proceedings
  • Program evaluation and market characterization for public sector energy efficiency programs
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Manufacturing & Industrials

Vendor evaluation, customer data analysis, and market intelligence for manufacturing and B2B industrial clients.

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Sector Experience

Manufacturing and industrial companies often have rich internal data but limited capacity to extract strategic insight from it. ClearEdge supports B2B manufacturers with both primary and secondary research — from vendor evaluation studies to customer segmentation analysis and competitive market intelligence.

What We Research

Vendor and technology evaluation research, B2B customer segmentation and profiling, competitive landscape analysis, market sizing for new product lines, and customer data platform assessment and selection support.

Competitive Intelligence Data Analysis Market Research In-Depth Interviews Vendor Evaluation

Representative Work

  • Large food manufacturer: led evaluation of customer data platforms — in-depth interviews with staff, competitive product attribute compilation, and vendor selection support — reducing data integration costs by 30%
  • B2B customer segmentation analysis for industrial clients developing targeted marketing strategies
Let's Work Together

Don't See Your Industry?
Let's Talk Anyway.

ClearEdge has delivered research across dozens of sectors beyond those listed here. If you have a research need, book a free consultation and we'll tell you honestly whether we're the right fit.